The strategy of communication with travel agents was revised. The main tool of promotion was the e-mail newsletter, which allowed to significantly increase the target traffic of the tour operator's website, while reducing advertising costs.
Bright, informative e-mail mailing templates were created, which became a model for the tourism industry.
The share of e-mail newsletter traffic has increased by more than 12,000 targeted clicks per month
In addition, several visual concepts of the company's representation in the network were developed for the tour operator
All advertising activity was collected in a report on the Data Studio platform, which could be viewed in real time