|We did it|
Marketing research for government
Customer interception strategy for Visit Chechnya
to determine the portrait of the Diveevo tourist cluster and to give recommendations on ways of communication with this audience.
1) Extensive marketing research having interviewed more than 1,500 people
2) We developed a communication strategy, based on the research
3) Made recommendations on the use of advertising channels
4) Prepared recommendations regarding advertising materials: texts, slogans, images
Attract tourists to the Chechen Republic
We conducted a marketing research, which showed that the potential audience visits adjacent tourist destinations. Mineral Water resorts are visited annually by more than 710 thousand people.
We have proposed to put tourist kiosks in tourist places of Mineralnye Vody resorts that will sell two or three-day excursions to Chechnya.
We managed to increase the tourist flow to Chechnya by redirecting the flow of tourists from Mineralnye Vody. We have increased the occupancy rate of tourist sites in Chechnya, such as Kezenoy Am and others